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Sima
Was established in 1961 by Mr.Sayed
EL-Fendi the President of the Sima
group of companies producing hand made boiled
sweets assisted by 5 staff and one delivery vehicle.
Today, however, Sima has
grown tremendously and with Mr.Fendi still at
the helm and the help of his 3 sons, the family
business has become a very successfly internationally
known company with 1400 employees and modern equipment
using the latest technology.
With
over 100 itmes, not including "Own Brand" and
"private label" itmes, range of confectionery
includes boiled sweets, crunch filled candy, lollipops,
chocolates, toffees and chocolate covered peanuts.
More than200distribution vehicles spreading Sima
into every Kiosk, supermarket and wholesaler east
and west of Egypt cover the north, south. With
our quality and experience we are proud to be
exporting to 25 countries at present and always
looking for a new domain. As we have moved into
the next millenium, Sima has also moved, as usual,
striving to meet the continuously changing needs
of its customers and markets and hope to continue
in Egypt's 7th millenium as we have in the past.
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